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- Brand Awareness
Keep you brand, products and services in front of old-school and young-school of First Responders with The Battalion Series. Research has proven that Advertising within the same media, within the same location for a period of time gains market share; this is called “Institutional Advertising.” They always know where to find you.
In years, we are the hottest thing to happen in the First Responder business. Viewers return to our series week after week and spend a minimum of twenty minutes watching the series/video, while seeing your product and/or logo in the show supported by your banner…this is called “eyeball saturation.”
You want ONE GOOD REASON why to advertise with us NOW? Because within the next four-months we are pursuing every Fire Station website as well as every First Responder across the nation whom possesses an email or web address. We are respectfully reaching out to every first responder with an email address that is availible to us.
- Purchasing Influence
Our audience is not young First Responders any longer. We are gaining a more mature audience who has learned to use technology, many of them are decision-makers. However; many of the younger viewers are decision-makers in the making. In the past, old-school would never listen to young whimper-snappers; but times have changed.
We have several cites that use our series for training, and there is a lot more training videos coming in 2009.
- Saturation Point
Have you ever noticed that after a period of time you do not receive new contacts from your website or from your printed marketing efforts? All magazines have the same constant readers, week after week, month after month. The subscriber to the magazines does not change. Newspapers may become a part of our past. What was the most popular website; is still confusing and does not pick-up new viewers. All other venues have been saturated, but we continue to grow in viewership every month.
Through word-of-mouth of young Firefighters and First Responders, we receive an average of 46% new viewers per month. We receive additional traffic with a derivative of The Battalion Series on twenty-four (24) other websites. We also have a great partnership with Fire-Rescue Magazine and Flashovertv.com for additional Marketing.
It was after watching our San Francisco Series that Chief Rubin invited us to film in the District of Columbia. It was after watching the Washington D.C. Series that Chief Tony Kelleher invited us to begin filming in Landover Maryland with his 100% Volunteer Kentland Fire Company.
It was after authorizing and watching the Kentland Series that Mark Brady; Prince Georges County Public Information Officer; requested we include their County in our East Coast Series.
Filming with us as a Kentland Volunteer Firefighter, Assistant Chief Tomas Gibson requested us to film with his members at the National Institute of Health (NIH) in Bethesda Maryland…that series is slated for late January.
We have also been invited to visit and film in an additional Forty (40) cities in the United States, along with seven (7) countries. We have even been invited to film with the US Firefighter s in Iraq and Andrews Air Force Base.
In order to battle California wild land fires, the state has increased the 2009 funding to over 1 billion dollars. California is in search of solutions to better prepare the state to respond to these major emergency incidents.
The Battalion Series started filming on the West Coast in San Francisco in December of 2003. Fortunately, San Francisco was a city with funding and opened their department and their city to our production company. We continue to have a wonderful relationship and to film with Chief Joanne Hayes-White and her members; including the San Francisco Office of Homeland Security.
Our first special which began airing on 12/30/08 was with the San Francisco Strike Team at the Southern California Wild Land Fires. This is just the beginning of our focus on Wild Land Fires.
With the addition of our newest location on the West Coast with the County of Los Angeles in 2009, we cover two of the largest staffed Departments in California.
We are also in pre-production of filming with Gary Indiana Fire Department, with will be the first location within the Mid-West. Nonetheless, we are currently in the middle of negotiating contracts for filming in the Southern portion of our Country as well.
Our goal is to cover our Nations First Responders who are responding to our series.
With all that said and done…it’s time to take a look at The Battalion-The Series…
Clients
"We've tripled our website visits through the banner ad on theBattalion.tv...you have made a difference in our bottom line." -Tactical Incorporated
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